Are Facebook ads worth it

Yes, it is!! Facebook ads are crucial in social media marketing Auckland to win over the audience. As the decades-old email marketing still helps businesses to lure their target audience, Facebook ads can yield fruitful results without any doubt.
Due to the advent of new social media platforms and issues with Facebook pixel, business owners have concerns in running Facebook ads Auckland. If you have been thinking the same, it’s time to reconsider your decision.
As digital marketing techniques thrive in every industry, Facebook is one of the excellent tools to grow your business online. Facebook ads work, and here are the top reasons why investing in the campaigns are worth it.

Reasons why Facebook ads are worth it

When you are running an ad campaign, it is crucial to focus on the target audience. Facebook makes both targeting and retargeting easy for any social media agency Auckland with a multitude of targeting options. The basic categories include core audiences, custom audiences and lookalike audiences.

Basic targeting options

Core Audience

You can provide detailed information about the target customers like age, interests, location and more. These demographics will help in finding potential customers.

Custom Audience

You can get in touch with the individuals who were previously involved with your business.

Lookalike Audience

People are more likely to turn into your customers when they have similar interests to those of your customers.


Retargeting is yet another important element of Facebook advertising Auckland that helps you get in touch with potential customers who have already interacted with your business in anyways. The best way to use retargeting ads is by displaying the products in the newsfeed.
Potential customers will see already viewed products on the website, products added in their cart or products whose ads gained interaction previously. These retargeting ads are effective and affordable, so it is all about executing the Facebook ads correctly.
Moreover, you can decide where your ads should be displayed, depending on your campaign goals. A digital marketing agency in Auckland displays the Fb ads in various places like feeds, stories, In-stream, search, messenger, Facebook instant articles, and external apps.

Custom Audience

Custom and lookalike audiences are a great choice. Though we have mentioned the custom audience previously, it is vital to emphasize more. Facebook ads are effective when it comes to finding the target audience.
If a digital marketing company install Facebook pixels in your website, the data can be of great use, and you can find the target audience with contact lists, website data and app data. The best thing about Facebook ads is retargeting the potential customers with reference to their activity on the website.
It is vital to connect with a new audience for business growth, and it is possible to show ads for potential customers who have similar interests to your existing customers. Facebook understands your source audience and endeavours to find people who have similar interests.
If individuals like things or behave like your current customers, the probability of conversion is high. The digital marketing agency in Auckland will create lookalike customers based on the best existing customers. These people might have made a purchase previously, signed up for your email list or performed any crucial actions.

Helpful analytics

Facebook offers ultimate data like page analytics, ad analytics, audience insights, FB live data, Facebook video info, and group analytics. With this information, the digital agencies will inform how your ad is performing.

Advertise in top two platforms simultaneously

Yes, you get to advertise on Instagram through the Facebook Business Manager. There is no need to splurge more or generate new ad creatives, as you can run the same to gain maximum reach. You either choose automatic placements or manual placements to show the ads.
Automatic placement is a suggested option as Facebook places your ad to yield the best results. You know that Instagram is the top social media platform with millions of users. Using Facebook advertising Auckland for your business is an advantage as you get to advertise on two top social media platforms effectively.

Final thoughts

If you are a small or medium-sized business, Facebook ads are important, and you can hire an expert to take care of social media management Auckland. If you don’t have an in-house team to manage social media, outsourcing to a digital marketing agency would be an ideal move.
You can get in touch with our team as we have several years of experience in offering the best digital marketing services to businesses of all sizes. If you want to know how Facebook ads can positively influence your business, it’s time to get in touch with our digital marketing experts. They understand your business goals and elucidate the ways in which you can elevate the business.
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