Getting back to business in the post covid world

It’s been almost two years since the covid-19 pandemic, which transformed the whole world. The inevitable changes in consumers’ mindsets permanently impact business growth, and every business needs to prepare for the recovery. 

After Covid-19, lifestyle changes were inevitable, nudging businesses to craft better marketing strategies with the help of an SEO agency in Auckland.

Though we have witnessed tremendous transformation in everyday lives, businesses need to develop innovative marketing strategies. Here are a few things that can help businesses to bounce back.

Provide a better customer experience than the previous one 

Businesses are not only competing against the competitors but also contending with the customer’s expectations. Consumers are looking forward to having better experiences with a brand, so you need to improvise every aspect. You can do it with the help of leading-edge technologies and a digital marketing company in Auckland. Analyse the customer’s journey with your business and elevate every customer’s personalised experience with your brand.

Customer demands are changing 

Customers have several options to buy a product or service, but they choose your business for some reason. They expect you to provide what they want, and the time frame is also important. As you enhance the customer experience, raising the standards, the expectations of the existing consumer should be fulfilled every time. Ensure that you have great communication with the customers. Loyalty programs are the best way to intimate customers that they are special. Offers and discount coupons can be the ideal choice.

Re-evaluate your expectations

Several industries have been affected due to the covid-19 pandemic. However, many businesses got the opportunity to thrive in difficult times with the assistance of a digital marketing company in Auckland.

Though people couldn’t go out much, they used online power to stay connected even when they are physically apart. From local shops to online learning platforms, there were incredible business profits. As we gradually step back into the normal world, businesses may again witness a paradigm shift in consumers’ buying patterns. 

Moreover, the negatively affected businesses should redefine their campaigns and lure customers into taking a shot. If your business has managed to face all the struggles and stays solid, extending your brand with an online presence is important.

It’s the right time to curate a new campaign

As the world is gradually moving back to normal life, the change is evident. Lockdowns, isolation, dreadful viruses, and several factors in the past few years would have influenced consumers’ mental health. The customers will have a changed mindset which can nudge every digital marketing agency in Auckland to try new campaigns and tag along with the trends.

You must check the existing customers’ mindset to curate campaigns that work well. Analyse the customer data regularly and you may identify the new buying patterns or the way customers communicate with your brand. You can understand it more by using the tools which help you to scrutinise the customers’ behaviour.

Trivial improvements every day 

When making changes in the existing campaigns, it doesn’t have to be substantial. Even a small optimisation can result in substantial development. Though the optimisation is minor, SEO company Auckland might have to analyse and research for the whole day. 

The main aim of research and analysis is to find an effective optimisation of your current strategy. Customer data, buying patterns, and many insights are available to you. It is all about doing proper research to find a better way to enhance your business service. From elevating your customer experience to including a special feature in your website, the improvements you make are counted.

Analyse your improvements 

Whether the digital marketing agency in Auckland has made a trivial tweak or major optimisation, it is crucial to check the reports. Check what is performing well for your business and identify changes that are not efficient. With these details, you can continue to optimise your digital strategy.


When you are focusing on the change, keep an eye on the competitors as well. Gaining valuable insights into your competitor’s performance and strategies can help to optimise your techniques. This is the effective time to make changes in your operating rhythm by reducing the costs in possible ways, devising a better digital strategy with major optimisations, and tweaking business models.

Final thoughts 

It’s hard to envision the future of marketing for every business since industries have witnessed several changes and were affected due to the setbacks. However, there are several things that businesses can endeavour at this right time. After the covid-19, business owners shouldn’t ignore the importance of online presence. Get in touch with the best digital marketing agency in Auckland to curate your digital strategy and continue your business’s journey without any hassle.

The ultimate guide to on-page SEO in Auckland

By now, you might have gone through several articles to understand the SEO techniques for your business website. Business owners across the region have an ultimate goal of improving the website’s SEO and authorizing online presence. 

SEO is one of the vital elements that enhances your website ranking in search engines, organic traffic and more. There are many benefits in using the strategy to impact your business sales positively.

There are different types of SEO, such as on-page, off-page, technical and local SEO. On-page SEO is vital for your business. On-page SEO is optimizing the website’s content and HTML code, whereas off-page optimization is all about link building for credibility. 

The steps every SEO company Auckland implements to achieve desired outcomes are different. Here is the comprehensive guide that helps you to learn about on-page SEO in minutes.

seo company auckland

The importance of on-page SEO

On-page SEO helps the search engines to understand your website better. As said earlier, content is crucial in your website, and it will provide a precise understanding of your page for website visitors and search engines. 

It is not just about furnishing content, but you should optimize for better search engine rankings. Unlike off-page SEO, visitors can view the changes you make to the website. So, the business owners need to concentrate more.

Please get to know about the elements of on-page strategies that every top SEO agency Auckland inculcate in their approach.

Content quality

Both visitors and search engines get to know about your business by reading the content on your website. First off, you can start website designing Auckland with high-quality content creation. The two critical elements that you should always inculcate in the content are engagement and keywords. Also, the potential customer’s phase in the marketing funnel is considered to create the content.

If you want to create awareness, it’s the blog posts and homepage. When a potential customer considers your brand, the buyer’s guides and about page will help them know more. The product demos, pricing page and contact page, will nudge the potential lead to convert into a customer.


A website page title is crucial, and the focus keyword has to be included in the title of every page. It doesn’t mean that you have to stuff keywords, but you can naturally try including it in the title. H1 and H2 tags do not appear in the search engine results, but they give visitors a precise idea of what they are about to read. The heading structure should be maintained throughout blog posts like H1, H2, and so on.  A SEO company in Auckland will ensure these factors.

Create meta descriptions

Meta descriptions appear on the search engine rankings, and the click-through rate is increased. A potential customer will go through the meta description before clicking the website link. 

Ensure that it is engaging and search engine friendly. The character length of a meta description is around 160, where you should include the keyword without missing it on the engagement.

Image alt-text

From the readers’ perspective, image alt-text will appear when the image doesn’t load, and the screen reader uses the text for the visually impaired. The image alt-text gives a clear understanding of what the images are about from the search engine’s perspective. 

A digital marketing agency in Auckland use this way to increase your organic rankings as search engines like Google prefers image-based results. You must provide an apt description and ensure that it is not more than 125 characters.

Internal links to increase interaction

You can link other pages of your website to the current web page, but it has to be relevant. Internal linking is crucial because it directs visitors to check out other pages on your website. For instance, the potential customers reading your blog can visit the products page if you add the link.

These are the crucial elements that you must add while implementing on-page SEO. Here is a checklist that the best SEO company Auckland will keep for on-page SEO optimization.

  • URL slug
  • Page titles
  • Meta descriptions
  • Keywords in URL and website without stuffing
  • Quality content
  • Images and videos
  • Internal and external linking
  • Maximum optimization with CTA


When it comes to on-page SEO, the benefits are high so maximize your conversions with the right SEO techniques. Assistance from the digital marketing company in Auckland can make your business’s online journey more manageable. Get in touch with our team. Let us know about your business goals, and we’ll show the way to increase your website ranking.

How can I improve my website SEO?

There are many things in life that money can’t buy. Organic website traffic is one among them. With seo agency auckland, you can get more website visitors who might convert into customers. SEO is one of the digital marketing techniques used to improve the search engine rankings of a business website. 

The primary requirement for any business’s success is customers. Previously, there were many traditional strategies like word of mouth that helped business owners thrive. Lately, search engines have earned the trust of internet users, and, notably, 90% of internet experiences start in the search engines. From learning to shopping, people utilize search engines to find everything they want. 

Most business owners are now using the prowess of the internet to thrive in business. A website is mandatory for every online business. It is essential to let customers know about your services and products. Search engines make it easier as target customers can find your business. 

If searchers find your website at the top of organic search results, the chances of considering your brand are more. An SEO-friendly website is all you need to stay ahead of your competitors. With the guidance of SEO company Auckland, many businesses are accomplishing their marketing goals easily. 

If you want to improve your site’s ranking, tag along with the steps given below. 

seo agency auckland

Update high-quality content regularly

Adding quality content will increase your search engine rankings, and you can never compromise on the content quality. Check out the factors that you should consider while creating unique content for SEO East Tamaki.


You should create content useful to the target customers, and it must be relevant to your business. Valuable content can enhance website traffic, authority and relevance. It’s time to furnish engaging content for your target audience. 

Target keywords

Keywords are the incredible elements in your content, and you can use a specific keyword for every webpage on your site. You have to think from the customer perspective and analyse how a user will search for your product or service. Keywords are way too important when you execute SEO Manurewa
  • Best construction company in Auckland 
  • Top building constructors East Tamaki
  • Affordable construction company 
For a construction company, these keywords are way too important. However, a single web page cannot rank for all these keyword phrases. It is important to note that a webpage can rank for identical phrases like “top builders in Auckland” and “best construction company in Auckland.” Keyword phrases like home renovation in Auckland and affordable home builders Auckland require specific web pages to rank relevantly. You can create separate pages that elucidate the services you offer. Business owners in the city utilize local SEO Auckland to maximize their profits.


Placing your keywords in content is an important task. You can add the phrases as URL, title or subheadings. The flow of content should be natural, and keyword placement shouldn’t hinder the readability. Redundant terms can reduce the readability, so consider adding alternative keywords in the title and heading. Though keywords are important, it is all about placing it right, and keyword stuffing is a strict no-no. Being the top SEO agency Auckland, we have the expert team to add highly valuable content in terms of engagement and SEO.  As far as the phrases are concerned, you can add them in relevant places like the first and last para and middle of the content. Keep using the meta tags and highlight the keyword phrases. It is important to maintain the writing style and use simple language that is easier to understand. Engagement, usefulness and quality of the content come before SEO Manukau city. Above all, keep the content up to date, which can indicate the site’s relevancy. 

Keyword placement

Metadata should be updated as your site undergoes modifications over time. The meta title is important as it makes the first impression when your website in the search engine rankings. Add keywords in the meta title and ensure that the title is captivating to lure website users.  The metadata description subsequently appears in the search engine results after the meta title. Add a small summary of your webpage with the keywords and keep one goal in mind while writing the metadata description: Encourage target customers to click the website link. Apart from these, you can use anchor tags and relevant links to increase your website rankings. Again, both internal and external links can be helpful. 

Final thoughts

Many business owners get the assistance of SEO company Auckland to increase the website rankings. Search engine optimization is easy to understand but complex to execute, so ensure that you have the expert team. If you procure an “SEO company near me” search, you will find many SEO agencies. However, hiring the right team is an arduous task. We have the team to execute effective SEO strategies. Connect with us now and get the most out of your SEO campaigns.

How to Get More Roofing Leads in Auckland?

If you are offering roofing services in and around Auckland, you would have understood the heavy competition. New companies offering roofing services sprout incessantly, making it difficult for the roofing contractors to find new leads. With more contenders in the field, you need the best strategies to deal with the business challenges. Lately, internet marketing is utilized by businesses of all sizes to authorize their online presence. To grow your business in the digital world, it is a crucial approach that generates more leads and sales. At Purplesoft, our team has hundreds of hours of experience in offering cost-effective internet marketing services for several Roofing companies. Our specialists have implemented new approaches that fulfil the needs of the roofing contractors. A perfect online marketing strategy is essential for every roofing company. Here we have specified some of the crucial techniques to generate more leads for the roofing business.
  • Search Engine Optimization 
  • Social media marketing 
  • Search engine marketing 

These are the effective methods gave successful results for all our clients. If you are looking for ways to take your business to the next level, we have got you covered.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process to increase website visibility when customers try to find a particular business using the search engines like Google, Yahoo, and Bing. 

Now, it is important to understand how exactly does SEO help your roofing business. When users search roofing companies, your business website will appear on the first page of Google. It eventually generates more leads, and Search engine optimization is an effective strategy in the long run. It is not just about rankings, but the customers will know about the roofing services you offer. From keyword research to on-page optimization and link building, our SEO team implements every step to attain your business goals.

Google Ads

Advertising is effective for any business, and roofing services is not an exception. Though there are numerous ways to advertise online, Google Ads are effective. In addition, our Google ads experts will run location-specific ads, which assures more leads in the regions you provide roofing service. Join with Google ads management company to get instant leads.

Facebook Marketing

Whether it is a big corporate or startup, Facebook Advertisement has been an effective paid promotion. Our team creates Facebook ads with advanced tools and run the ad campaign to gain the customer’s attention. With effective Facebook marketing strategies, our executives ensure that more leads are generated.

Instagram Marketing

Facebook and Instagram advertising are not the same. The results are not fruitful when you use the same strategy for Facebook and Instagram advertising. Images are important for Facebook ads, but for Instagram, the images are mandatory, and they can be notched up a bit with the available tools. More image choices for your Instagram advertisement include before and after photos, motion-lapse video and your team’s picture while doing a project. Professional photographers can provide your picture-perfect images and high-quality is also assured. So, ensure that you give more importance to images when it comes to Instagram advertising.

Local SEO

People can’t visit a website that’s not visible in the search engine ranking. Though SEO is a crucial strategy for any website, the competition is high for certain keywords like roofing services and roofing companies globally. Your websites appearing on the first page of Google to a global audience is unnecessary. You can lessen the competition and focus on the local customers with local SEO. Some of the strategies our expert team execute include location-based roofing keywords, focusing on content and Google My Business. Google My Business is an effective approach for your roofing business. Get your business listed on the Google business page to increase leads, and it is also helpful in increasing SEO ranking over time.


If you have a business website, go to Google and enter “roofing companies in Auckland” or any other query that your target customer will furnish to find you. If your website doesn’t appear on the first page of Google, other roofing companies are ahead of your business. We have worked with numerous roofers to help their website reach the top spot in Google and other search engines. Now, it’s your time to reach the pinnacle of success. We are committed to taking your business to the next level. Drive results and thrive in your business without splurging more on internet marketing strategy. Get in touch with our experts right away.

SEO Company Near Me

SEO Company Near Me

You did an “SEO company near me” search and found our SEO agency. This indeed implies the endeavours you execute to grow your business. Your intent is not just to find a top SEO company but also a firm close to your location. Most of your customers would also prefer a local search rather than an extensive search. More reasons necessitate SEO strategy for your company, particularly local SEO.

Do you know?

More than 90% of the consumers execute an internet search to find the local business, and at least 85% of the mobile users make a visit or phone call on the same. The conversion rate is higher for local searches as internet users actively look for a reliable business that fits their requirements. The sale opportunities are more with the local searches and ensure you utilize every opportunity to stay ahead of the competitors.  

Do you know?

The process of enhancing your business website’s visibility in the search engine results for a particular search query is known as Local SEO. 

You might find thousands of SEO companies popping up in the results for a general search query such as best SEO agency, top SEO firm and so on. With countless options, you might find it difficult to land in the perfect place. However, you have narrowed down the options by searching for “SEO Company near me“. 

seo company auckland

World-class SEO techniques for your business are essential, but that can help only when the firm has a local connection with the target customers. That’s when we come into the picture. Being a credible SEO company in Auckland, we help small and medium-sized businesses within the geographic area reach their customers. 

How Does Local SEO Make A Difference?

Whether you execute SEO or local SEO, the primary intent is to increase the search engine rankings that allows customers to find your business. The major difference between SEO and local SEO is the geographic location you target. Traditional SEO is extensive as you will be focusing on national and international customers. On the other hand, local SEO is connecting with the people in your region.
digital marketing company in auckland

Do you know?

Local SEO is based on customized approaches like concentrating location-specific keywords, citing NAP information, adding your business on local listing sites and more. Local SEO is for brick and mortars having a good customer base in a particular region. Your business can find new customers looking for similar products or services. Also, the existing customers will find it easier to connect with you. 

Local SEO is one crucial factor that helped us reach you. You are on our website, probably by doing a simple “SEO company near me” search. Detailed analysis and effective local SEO strategy helped us to connect with you. 

Want to Drive More Organic
Traffic & Leads?

Here Is How We Reached You With The Local SEO Strategy

Being in the digital marketing industry for years, we understood the need of local businesses. There is a huge gap between online customers and local business owners. We put in all our efforts to help the local businesses. 

The first step for our SEO firm in Auckland is to reach the businesses through local searches on the internet. From basic to advanced techniques, we executed every step to increase our digital agency’s visibility, particularly for the keyword, “SEO Company near me“. Individuals who wanted to grow their business found us just like you did, and the rest is elucidated by the ranking of our client’s business for local searches. With a bunch of intriguing keywords searched by Auckland-based business owners, our team crafted an effective local SEO strategy to improve Purplesoft’s visibility.

Here we are, ranking for the top search queries of budding entrepreneurs and business owners. Also, the list of keywords that increased the ranking includes seo company near me, seo company auckland, seo auckland, seo manurewa, seo company in epsom, seo tamaki, local seo services, seo services near me, seo east tamaki & much more.

Wrapping it up!

If you are looking to grow your business with local SEO techniques, our experts can help you out. Our team has years of experience and expertise in local SEO. We are always happy to assist bricks-and-mortars businesses in and around Auckland to reach customers via the internet. 

digital marketing company in auckland

How to Succeed in your Business with SEO?

Is SEO essential for my business? Should I invest in SEO to grow my business? How SEO helps my business grow?

And the questions that run on business owners’ minds are endless. If you plan to invest in SEO but are still not convinced, here is the answer to all your questions. 

digital marketing company in auckland

How SEO Helps In Improving Your Business

Growing a business is more difficult than ever as the competition heaves in every industry. However, there are chances for startups to contend with the top brands in the market using the right digital marketing approach. Apart from the traditional marketing techniques, digital marketing is an efficient yet cost-effective way to nurture your business. Now internet marketing has become a nitty-gritty to climb the ladder of success. There is a huge difference between a website and a website equipped with SEO. If you want your target customers to see your website, implement an SEO strategy for your website with the best SEO company.
If you are new to all this SEO and digital marketing stuff, you can read below to know about the importance of SEO to improve your business.

What’s SEO, And How Is It Helpful For My Business?

Search Engine Optimization is a technique that lets your business website appear on the first page of search engines. People hardly check the second page of search engines as they would already have found the solution for their search query on the first page, which eliminates the need to visit the subsequent page. Numerous factors help your business website show up on the first page of the search engine results. SEO is crucial for your business’s success in the digital world.

If you are a business owner or entrepreneur, the SEO technique is important for a strong online presence.

Here Is How SEO Helps In Improving Your Business

digital marketing company in auckland

SEO Helps In Improving Your Business

SEO Increases Your Website’s Visitors

The main aim of your marketing campaign is to improve your brand awareness and make your business visible to your customers who might be interested in your product or service. The internet is the best way to promote your business as billions of people actively use search engines and social media channels.

If you have a business website, you need to improve the website’s visibility with SEO techniques. It lets internet users witness your brand name while searching for the products or services you offer.
If you are a business owner or entrepreneur, the SEO technique is important for a strong online presence.

SEO Provides A Better User Experience

The main aim of your marketing campaign is to improve your brand awareness and make your business visible to your customers who might be interested in your product or service. The internet is the best way to promote your business as billions of people actively use search engines and social media channels.

If you have a business website, you need to improve the website’s visibility with SEO techniques. It lets internet users witness your brand name while searching for the products or services you offer.
If you are a business owner or entrepreneur, the SEO technique is important for a strong online presence.

SEO Improves Conversion Rate

Several visitors will land on your website when it appears at the top of search engine results. When everything falls in perfectly, the chances of potential prospects turning into customers are more. A great SEO campaign is the first thing you’ll ever need to improve website visibility. Subsequently, things will turn in favor of your business with continuous endeavors.

Navigating users to the contact page will help you achieve immediate response as customers can discuss directly with you. Also, keep your social media links on the website. It will help you reach the next level of relationship with your potential customers.

SEO Yields Effective Results

SEO is not an instant process that will take a business website to the top of search engine page results in a single day. There are thousands of web pages competing for the first page of search engine just like your business. Search engines retrieve billions of results for any search query.

So, you need to trust the process of Search engine optimization and wait until you see the results. Once you see the results, it will last for a long time. However, you should keep up with the pace using effective SEO techniques to stay on top of search engine results.

SEO Generates More Leads

Most people in the world have access to the internet, and billions of people use the search engine to find solutions to their problems. Your product or service may be the solution. It is essential to appear when potential customers are in search of similar products or services you offer. With the right keywords in place, SEO techniques will help you reach customers at the right time.

SEO Lets Users Trust Your Brand

SEO plays a crucial role in increasing brand authority. When SEO techniques are regularly implemented, your website ranks higher in the search engine page results. People get to see your brand name frequently, which helps your business to earn customers’ trust. SEO is not a short-term process as it needs time and effort to yield success in the long run. To gain credibility, ensure that your brand name appears on the search engine results every time a user searches for similar products and services you offer.

SEO Increases Your Brand Value

The success of the business is solely based on brand value. Customers should trust the business, and that’s when they suggest it to others. SEO lets you increase the brand value in the long run.

SEO Is A Long-Term Investment

When compared to other marketing campaigns (both online and offline), SEO is an affordable technique. It is essential to consider an SEO campaign as a long-term investment that increases your revenue in the future.


You would have understood the importance of an effective SEO technique. SEO is a challenging yet effective process that you can trust. Whether you want to increase revenue or brand value, SEO is the basic ingredient. A simple Google search paves the way to big purchases, which is good news for every business owner. It all happens when people trust your business and ensure that potential customers see the brand name when they need your product or service.